Sunday, 19 October 2014

Studio Brief 1 - A bit about me 1

Q: When are you happiest?
A: When I’m the happiest has to be when I have my headphones on listening to music especially hearing my favourite band Edward Sharpe and the Magnetic Zeros!

Q: What is your greatest fear?
A: My greatest fear is the fear of non-existence, as someone with no religious background and belief it’s always a thought hidden away. It’s truly something that no person can fathom or comprehend as non-one can say what happens after death.

Q: What is your happiest memory?
A: My recent happiest memory that I can remember is when I managed to achieve a full time job when my apprenticeship ended, for me it was a foot in the door as a designer.

Q: What was your most embarrassing
A: I had eating another girl’s cake and she ran away crying because it was for her family and not for our class in college…ooops!

Q: What makes you unhappy?
A: Rude people make me unhappy, from people who don’t say please and thank you, to ignorant people who chew with their mouth open. Manners don’t cost anything.

Q: What did you want to be when you were growing up?
A: Astronaut & professional football player

Q: What is your guiltiest pleasure?
A: My guilty pleasure has to be watching Emmerdale, used to watch it religiously without fail.

Q: What is you favourite hobby?
A: My recent hobby is digital and film photography as working in London was a great place to take photos of the architecture.

Q: Favourite place
A: I recently went to Krakow in Poland and absolutely loved it there, but my all time favourite place has to be my unconditional love for my bed.

Choosen Typeface

My chosen typeface was Futura, designed by Paul Renner in 1927, starting point for the design was based on classical Roman inscriptional capitals, but was also inspired by Bauhaus. Futura was strictly based on geometric structure; Renner deliberately avoided all references to any handwritten or calligraphy inspirations, which made for a original typeface. Famous brands used by Futura are Redbull, absolute Vodka, Costco, Dominos Pizza and used to be the chosen font of Ikea.

Why did I choose Futura?

The 6 typefaces we could of chosen I categorized them into two sections to narrow down my selection, Serifs and san-serifs which only left Futura and Helvetica left as san-serif fonts. I’m not a lover of serifs type faces because personally they come across too strict and profession and I see serifs as outdated in today’s modern world and don’t fit in with the upcoming designs.
In my background as a digital designer I have become accustomed to using sans serif typefaces. San serifs to me give the impression of modern, clean and crisp features which are used a lot more in digital design.


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