Studio Brief 2 - Further development

After the crit on Thursday, I had a lot of feedback and a discussion with John on about how i could further developed my personal identity. John mentioned that what i had designed/created is more then just a personal identity, it was the start of a brand. John suggested taking the concept of child further, by exploring the personal traits, which a child has but loses once reaching adulthood. Some traits which i listed out are in the image below.

Traits - Experimental, honest, open-minded, fun creative, imaginative, social, non-biased, young, fresh, care free and happy.

After listing some traits of a child, i wanted to come up with a tag line that i could use, which will instantly communicate and represent my concept of being a child again but not in the physical form but the lost attributes that we lose once we grow up.

I came up with the tagline "Keep it child" The strap line is open to interpretation and question. I like this name as it doesn't suggest being a child but to keep it child-like. Using this tag line plus the attributes that we lose one fully grown, i created a poster to promote the brand and to make a clear connection about the ethos and what 'child' represents.

This is the poster mocked up onto a wall/billboard. Works well with the environment and the colours, type still fit in with the brands colour scheme.

This is the poster idea for the brand. The words 'keep it' and 'child' are at the start and at the end of the text and both in the same colour. The poster represents the start and finish and all the traits a child is within the middle, almost suggesting these traits make up the main body of the design.

This is the branding on t-shirts.

Trendy t-shirt, this could work extremely to use my child face at the main focus of a clothing line.

Traits of a child poster that i created, i have applied to a t-shirt.

From the feedback on Thursday, it was suggested that i remove 'child' from the front of the business card as it looked a bit overpowered and busy. I took this feedback on board and removed the 'child' text from the front. On doing this, it opened up the design and gave the overall design breathing space. Also the image of the child is now the main focus point of the business card. I felt the need to add in my tag line on the front just to allow brand consistency and to get the concept more attention.