Studio Brief 2 - Previous branding

Before coming to university, I entered a lot of competitions through design marketplaces. Through these competitions, I ended up producing a lot of branding stuff, mainly business cards but sometimes logos and sometimes whole collateral. When designing, It was important to take on board what was asked of me in the brief. Understand the brand is key, so researching the company before hand was always my first step. The style and feel of the brand is also important. Are they corporate? feminine? modern? whats the tone of voice? who are there audience? all these aspects come into my mind and effectively shape and change the way i design for that specific brand

Below are some examples: