Creative Report Evaluation

The creative report was a bit of a roller coaster. Trying to get David Carson reply I knew from the start it would be difficult considering that he’s a busy man and a big celebrity in the world of Graphic Design. I had to find a way to spark his curiosity, I eventually got it by sending a simply email but with a difference. I knew he was massive lover of surfing and also has a funny, down to earth personality. Therefore, in the subject line of the email I put a surfing joke “Why did the surfer cross the beach” and though and behold he reply with the most casual response of “Send away, yer title werked”. This good luck didn’t last for long as once I sent him the questions he didn’t reply back…what a shame. With this backlash I had to find another creative in a short period of time. I wanted to find someone close to where I lived so I can actually film then instead of just a phone call or email. I wanted it to be personal and get the most out of this opportunity. I then thought about my design manager from back home. I don’t really know a lot about her as a designer or her story through Incisive Media. With that in mind I felt like it was a great opportunity to film her and ask her about her roots into the company and her opinions about working within a corporate environment, which is one question I always wanted to know.

So I set up the interview and arranged the date and everything went smoothly. Emma and I ran through the questions together before hand so she could prepare for the questions and to make sure I also got the most out of it. The most valuable moment throughout the whole process was during the interview. I had no previous experience interviewing people and I could tell that Emma was naturally a bit nervous about being interview. So, when the interview got started it felt very rigid and robotic almost as if Emma was memorizing her answer word by word but it was until something humorous was said that the interview turned into a discussion. I could tell the exact moment Emma eased up and began to relax, the answers felt more truthful and not staged, and once she began to relax I did too and that as a whole made the interview more beneficial for me as an deep insight into the company and my understanding of interviews and knowing how people work within the surroundings of one.

Overall the creative report was extremely insightful for my development with outside industry professionals. It gave me the confidence to know what I need to do to approach any studio or professional. Through John’s sessions he made it clear the type of approach we needed to get the attention of someone. He taught us that it’s not effective enough to just send a bog standard email and expect a reply the first try. It’s about doing something that is unique and will make you stand out from the crowd. We should think outside the box when trying to get the attention of a studio. Why send an email when you could letterpress or screen print the letter. Going a bit further will inevitably impress the recipient. As they’re going to be designers themselves they will appreciate the lengths you went to, to impress them.