Studio Brief 2 - Promo Pack Research

Below are some examples of the inspiration I ingested while trying to decide the direction I wanted my promotional pack to go in. I knew the style and aesthetic I was trying to achieve but the main aspect I needed to research was to see what other creative have done in terms of what they had in their promo pack and what was current and contemporary in the industry. The question of should I just have a portfolio book and a business card or a website and resume was a big area I needed to decide on.

The examples below gave me an insight into what other creatives have produced.

The promotion pack below contains a number of different elements that make up the pack. Designed by Charlotte Allen, the concept for the promo pack was based around the post and how the idea of postal service can influence a promo pack of a designer. In the pack contains a resume, portfolio newspaper and business card all within a clear envelope. Clear envelopes can come across cheap once you get your hands on it but it's an effective way to spark the client’s curiosity as they can quickly peak through and see a teaser of what's inside.

Bruno Banamore created modern, hands on approach to the self-promotion pack, taking advantage of the beauty and construction of envelopes. The promo pack showcases a resume and a business card. At first glance the whole pack may seem a bit simple and dull but aesthetically it's beautiful. Any designer would appreciate the craft and tangible features. The envelope is a thing of beauty, it forces the user to interactive with it, untying the envelope is a part of the experience and would say a lot more then a normal envelope with a lot more inside.

However, this style of envelope wouldn't be appropriate for my style or branding due to the function of the envelope. The appearance of the envelope comes across as someone who is into hand rendered techniques.

Below is the work of Rémi Rechtman. He's promotional pack contains a collateral of a portfolio book, business cards and a resume. The use of the vivid green showcases he's hand on approach with screen printing, instantly expressing who he is as a designer. 

The most influential aspect i took from Rémi's promo pack is the envelope he put his work into. The envelope screams out to you demanding attention. The shiny visuals are easy on the eye and would instantly be noticed once it lands on someone’s desk or through a letterbox. It's unique and different to just a normal envelope, it also expressive a designers touch, thinking about every aspect and stage of the development process. Why create such a beautiful portfolio pack and just send it away in an £1.99 envelope from the post office. It would be a shame and a waste of potential. It's inspiring to see how all details are considered and this is an envelope that I can take inspiration from and use for my own portfolio pack.