Wednesday, 16 March 2016

Studio Brief 1 - Branding Update

Last year I branded my identity as 'Child', since then I've re-evaluated my current identity and made changes to my self-branding.

The problem?

Looking at my current branding I felt it wasn't an accurate reflection of me as a designer. 'Child' was more of a brand then a self identity, I felt the concept and approach to Child was effective but it all came across as a company and not a self-identity and it wasn't how I wanted to represent myself. I wanted a self-identity in which was unique to me and fully represented my strengths and who I was as a designer and a personality.


OLD


New Identity

The new identity keeps one main feature from the old. The image of me as a child, the child image is a key identity for myself, it becomes a talking point for when I hand out my business cards. Breaking the ice is essential to gain a relationship to any potential clients and the image of me will give me that opportunity. I also see the image as the logo of my identity, no type just my cute baby face. This is because the name of my identity is 'Jack' and that particular name is extremely popular therefore, to make my self stand out was to push my baby picture as the actual logo and the name 'jack' will be there so clients no what to call me.


As I previously mentioned 'Child' was changed to 'Jack' to give a personal feel to myself as a designer  and to avoid the confusing with Child. Aesthetic wise my updated identity used the same minimal colour scheme of black and white. As my interests throughout the year changed I've tired to reflect this within my identity. I've become more interested in digital design and surrounded myself with more of an contemporary style where as last year I was more interested in post-modern aesthetics. To reflect this I've change the type face to a contemporary option of universe and kept the whole style and look of my new business cards contemporary and modern to represent me as an inspiring upcoming designer.

Updated

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