As the filmed interview was complete and finished, the next step was to convert the interview into a visual resolution that represented the message behind Emma's interview and to also represent Incisive Media as a company. For me Emma's interview gave me an insight into how Incisive Media has developed and adapted to the digital boom. Over the years Incisive Media have been exploring new ways adapt their print magazines, publications and event collateral digitally.Through animation and online publishing sites like Wordpress the company have successfully transitioned most of their print material into online versions reaching a bigger demographic but not completely disregarding print as a majority of their older demographic is accustomed to print.
The explanation above is what I'm trying to convey in my report publication. Demonstrating with design decisions to showcase Incisive Media as a corporate B2B business by using a modern, structured & sophisticated style. The other aspect I will be demonstrating with this publication is showing that the printed publication can still be effectively used and viewed when produced digitally on any device or software.
Below is my finished report. The designs incorporate a mix of corporate layout and aesthetics with a contemporary style to avoid the publication becoming outdated. This is one of the fundamental aspects which I noticed with the corporate style especially within Incisive Media. The corporate style is outdated and dull, dismissing all current contemporary trends which can be implemented within the corporate style to make the overall aesthetic more current.
As the print publication was finished, below is the digital version mockup up on an Ipad. The same style and aesthetics have been used but the layout has been adapted to fit the resolution of the Ipad. The digital version demonstrates the transformation of Incisive Media going from print to digital and this Ipad version successfully communicates this.
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