In the previous year, I've had a number of different self-identities. The first identity was named 'Child' and the second was named 'Jack'. Both identities didn't represent who I am now in level 6. I'm about to progress onto a master studying HCI and wanted a clean, minimal and professional looking identity. My branding In level 5 was named 'Jack' and did, in fact, communicate a contemporary style but having my face as the main feature quickly wore off. Personally, I felt that I had to follow a path that was seen as the normal route when creating a self-identity. This is why I ended up using my name, but essentially I didn't want to. I find branding myself the hardest thing to achieve as I normally get bored of it very quickly.
For this year I wanted to remove my name and come up wth a name that represented my values, passion and area of interest.
For you the moon
My new identity is called 'For you the moon' and it embodies the very nature of my commitment and drive to go above and beyond for the client and the brief. The name suggests going the extra mile or 232 thousand miles to collect the moon, so whatever the client or brief require I will give it all my effort to deliver.
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