PPP3 // TARGET AUDIENCE

The target audience for my services is for people of any age from any background. One of my services I would offer is to design and build a website. Anyone could need a website, someone who is an electrician to someone who is a florist. Therefore, my demographic is very widespread. This is similar to other services such as app design but services such as motion or 3D design is more selective as these types of jobs are more niche as an electrician wouldn't need any animation done but companies in the tech industry will. By having such a wide spread demographic my branding needs to be neutral and accessible for all to understand. Having a website that is filled with complicated animations may be overwhelming and hard to navigate for a hair salon who is seeking me out for a website.