I find creating a logo for my own identity is extremely challenging as I'm indecisive and critical. I wanted the logo for 'For you the moon' to be minimal and clean. I went through a few logos over the past year which you can see below:
This logo was based around the moon concept. Having the circular shape to represent the moon, with the face suggesting the humanistic and friendly connection. The illustrative style also connected with a friendly approach. This logo was rejected after a couple of weeks. I didn't feel it translated quicker enough. Also, it didn't portray a modern aesthetic but instead was more playful which could compromise the professional portrayal.
The second logo idea is an abbreviation of the name by using hand signals. Four fingers representing "four" and so on... It's a clever play on the logo as it's quite interactive and is something that could become more than just a logo. I love the symbolic nature of the logo but someone pointed out that it looked like the "Phones for you" advert where they also represent the words into hand signals. This advert is deemed funny, silly and quite iconic. Since i heard this comparison I rejected the logo. I didn't want the logo to be associated with the advert as It's not something I want as a talking point. However, I would still use it to represent the brand but not as a logo but more of as a promotional representation.
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