Studio Brief 1 - Anorak Talk

Today, Anorak magazine visited Illustration to give them a talk about their magazine and how they built the magazine from the ground upwards, with that I went down to see what the fuss was about.

Even though I really enjoy editorial design, Anorak was a illustrative based magazine. Illustration isn't an area of Graphics that I want to continue with after uni but I felt it was important to go to the talk to see the business side of things. I wanted an insight into how they started and the troubles they went through to build the magazine into the success it has become.

The talk was truly inspiration and the Lady speaking who was the founder of the magazine came across as determined and deeply passionate about her magazine which is one of the reason why i think Anorak has been so successful. She has pushed it to new levels, creating another magazine called 'dot' which is for children under 5 and now she is started to develop an animated series of the characters of Anorak. This passion gave me so much hope for my dreams of setting up a business in the future. If I set up a studio or create an app the secret to success is love for what you're doing. If you're not truly passionate about your creation then it will be a long downward spiral.

Inspired!