David Carson is one of the most famous designers around and is also a very busy guy. David was my main choice for the creative report brief so i knew i had to come up with a simple yet extremely clever way to get his attention without releasing a thing. The method i would use was email. You can get anyone attention by email but you just need to know how. The how part was answered when i though about what David Carsons interest was. I knew he loved surfing as he talks fondly about suffering and has also designed a lot artwork for surfing magazines. Therefore, the idea came to me to create a joke about suffering that would get his attention. The joke had to be simple and not to complicated so it would bug David not to know what the joke was. A joke that was to complicated might not come across as a joke at first glance, If David doesn't understand the joke at first glance then it's game over, he will essentially pass it off as junk mail.
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| As you can see the subject line hold half of the joke and once you open the email the rest of the joke is there. I didn't want to put the whole joke in the subject area because then David wouldn't need to open the email. Once he opens the email and sees the rest of joke, that's when i pounce and get my agenda across as friendly and quickly as i can. |
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| This was he's reply. Simple reply, a lot of grammar mistakes but the best reply I've ever received! |
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