The interview was an overall success. Emma seemed like a naturally nervous person to interview at the beginning but as the questions began to flow the interview turned more into a discussion/ conversation and this was the period in which I got the most information from Emma. Emma knew exactly what she was going to say before the questions was asked and that was due to her preparing and writing notes before hand but mid way through the interview the answers weren't as robotic but instead was more open and truthful as she began to expand and elaberate on her points and thats because she felt more relaxed in front of the camera and that gave me a great insight into the company and how they are currently within a big transition period from print to digital, something that I wouldn't of got if Emma was nervous throughout.
Full Video Below:
https://www.youtube.com/watch?v=VG5UgmmB1jM
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