Thursday, 4 February 2016

Study Task 1 - Branding Collateral

This is the logo that Rhys worked on with input by the rest of the group. The logo font choice is a serif. Serif font portrays a modern, contemporary and professional attributes to fit within our companies ethos. The circle in the middle of the '0' is a symbol that represents the universe which for us the students are the center of our publication, the center of our universe.




Lois mocked up the first edition of the publication. We decided to go for a contemporary aesthetic for the magazine. We as a group felt that we wanted to inspire and lead the way in terms of a trendy magazine, changing with the times to avoid become outdated. This front cover would feature a piece of work from a students and topics covered in the publication can range from photography to packaging.


I was in charge of creating the digital design for the company. Below is the website design following the same aesthetic as the first edition of the publication. The website would be used to promote the first edition as well as giving the audience a chance to purchase a copy on the site. Other things the website will feature will be a chance to download a digital copy, social media pages and discounts & news about the magazine.



Then I moved on to create advertising banner for potential websites that would gain us the right exposure in terms of demographic. So the advertisement below is a MPU ad advertising on It's nice That. The design of the ad is the same as the website to keep consistency.



I moved away from online and creating an ad for print. Again, similar style to the rest but now appearing in a print format in the creative review.


Charlotte created social media pages for the company as she will be in charge of social media. 





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