The first type of promotion for the magazine will be a word to mouth promotion. We as a company will be conducting lectures, talks, workshops, exhibitions. We will be visiting professionals going around a number of universities and college around the country to speak to students and to inspire them while promoting our magazine. This form of word to mouth promotion is a chance to really understand our audience, to develop a relationship with professionals by making a tangible connections through the number of talks and exhibition instead of sending a email behind a screen.
Then we move on towards the online and offline promoting in which we would be able to reach our target market. Offline will consist of creating ads in magazine, leaflets, posters and also guerrilla advertising. We will be promoting in book shops such as WHSmiths, Waterstone and also independant book shops like Village. Other places of promoting our offline presence is colours May Vary, Headrow and universities and colleges. Online advertising will consist of creating online ad banners and online campaigns. These forms of advertising will appear through search engines like Google, appear on blogs and websites like Creative Review and Itsnicethat .
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